The Atlanta Journal-Constitution’s average daily circulation plunged about 23 percent for the six-month period ending September 2009, according to the Audit Bureau of Circulations. The AJC’s circulation is also down about 31 percent from 304,133 in the same six-month period of 2007.
Even before the paper’s last round of operational changes, the AJC had seen one of the steepest drops in circulation among 1oo or so major dailies from 2005 to 2008, according to Atlanta Unsheltered. And a fall 2008 Audit Bureau of Circulation report showed the paper with the steepest decline in the country among the largest dailies.
Seems that to get reach for advertisers, the AJC had had to resort to a free advertising circular – one that makes money for the AJC, but that litters our neighborhoods in Atlanta.
If you’re sick and tired of AJC Reach littering your neighborhood, read how YOU can help accomplish the result of stopping driveway drops of AJC Reach.
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There aren’t enough fishmongers or bird owners in Atlanta to support the paper anymore.
Circulation for the AJC M-F averages 211,420 with Sunday at 405,549, however these figures are from 9/09 and obviously there has been a decline since then.
The AJC does keep busy with other print runs. For example they print 1,300,000 AJC Reachs each week and another 400,000 Evening Edge. Both these are advertising supplements which are distributed across Metro Atlanta. On a yearly basis they print over 88 million of these throw away papers. That is a lot of trash thrown around our communities and a lot of revenue for a paper that is in decline.